La pub Gillette, erreur stratégique ? Réponse grâce au Social Listening | HUB Institute - Digital Think Tank
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Alerte au woke-washing - Stratégies
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Gillette is woke now? When brands try to keep up with the times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Les publicités célèbrent les nouvelles masculinités : "woke washing" ou preuve d'un monde qui change ? - neonmag.fr
2019 is the year of 'woke' as a business plan
Avez-vous la woke attitude ? - Stratégies
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Hopping on the woke bandwagon'
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Gillette is woke now? When brands try to keep up with the times
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette and the rise of woke capitalism | 15 January 2019 | The Spectator
Exclusif : notre dictionnaire woke-français
Does the Gillette ad mark a turning point in marketing masculinity?
/arc-anglerfish-arc2-prod-pmn.s3.amazonaws.com/public/32YKFMFFMBEWJE3PO3DDURYJIY.jpg "If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington")
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
